Telegram Ads for Stars
How to pay for Telegram Ads with the Stars of your channel or bot, what discount Telegram gives on such ads, where the Stars come from and how it differs from paying with money.
Telegram Ads is Telegram's official ad platform: sponsored messages are shown in public channels. Owners of channels and bots can pay for such ads with the Stars their channel or bot has received, and Telegram gives a 30% discount on it.
Who can pay for ads with Stars
Owners of channels and bots pay with the Stars on the channel's or bot's balance: from Star reactions, paid posts, subscriptions and payments in the bot. Telegram announced it in 2024: if you put the Stars you received into promoting your channel, the ads cost 30% less than when paid with money.
Stars from your personal My Stars balance can't be spent on a channel's ads this way — it takes the balance of the channel or bot itself.
How to pay for ads with Stars
- Open the channel's Stars balance — in the channel's statistics, on the "Monetization" tab — or the bot's balance in its profile: "Edit" → "Balance".
- Choose to buy ads. Telegram opens an ad account tied to the Stars of that channel or bot.
- Create the ad in your Telegram Ads account: the text, the link and the audience.
- Pay for the impressions with Stars from the balance.
Where a channel's and a bot's Stars are is covered in where to see your Stars on Telegram.
Where a channel gets Stars
- Star reactions under posts — Star reactions.
- Paid posts with photos and videos — photos and videos for Stars.
- A paid subscription to the channel — paid channel subscriptions.
Stars not spent on ads can be withdrawn by the owner through Fragment — from 1,000 Stars, and each one becomes available 21 days after it arrives.
Ads for Stars or for money
- For Stars — you pay with what the channel already received, at a 30% discount. No money has to go into the ad account.
- For money — the Telegram Ads account is topped up separately, under the platform's rules.
Telegram shares with channel owners too: public channels with 1,000 subscribers or more receive half of the revenue from the ads Telegram shows in them.
FAQ
Can I pay for Telegram ads with Stars?
Yes, if you own a channel or a bot: Telegram Ads are paid with Stars from the channel's or bot's balance, at a 30% discount.
Can I buy ads with Stars from my personal account?
No. Ads are paid with Stars from a channel's or bot's balance, not from My Stars.
What is the discount on ads paid with Stars?
30% — that's what Telegram adds when an owner puts a channel's or bot's Stars into ads.
Where do I get Stars for ads?
Stars reach a channel's balance from its subscribers: Star reactions, paid posts and subscriptions. They are the channel's own Stars, not personal ones.
